Take Ecommerce to the Next Level With These 4 Marketing Strategies
When it comes to ecommerce, the only way for people to find out about your startup is through comprehensive marketing. Without a brick-and-mortar location, there is no foot traffic, no driving by and no signage. People have to be “driven” to your site intentionally — nobody’s going to just stumble in by using the internet.
E-commerce companies compete not just against other small brands, but also such giants as Amazon, eBay and Alibaba.com. So, a startup’s success often hinges on its ability to market and brand well. As the top overall digital marketer in Internet Retailer’s ۲۰۱۵ Digital Marketing Report series, Choxi (formerly NoMoreRack.com) “gets” this. The online retailer is winning by drawing customers to its site through a variety of marketing channels.
Last year, Choxi used social media to generate 35 percent of its monthly traffic, doubling its sales via that channel, to the tune of $100 million. The company also spends big on paid search and sends out around 67 emails a month, on average.
The message here is that companies won’t survive without a marketing strategy that radiates in many directions. Ecommerce companies that want to thrive should take a few moves from Choxi’s playbook:
Read Full Article : https://www.entrepreneur.com/article/278129
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