Designing eCommerce websites are a whole world onto itself due to how they’re used compared to other sites on the web. First of all, eCommerce is a service that customers use for purchasing goods, so the usability of an eCommerce website is a serious topic. For anyone out there with a business, you know how […]
One of the core values at my company is “Test everything; assume nothing!” That’s because we know that after all these years on the internet, you just never know what strategy or angle is going to work best for you…until you test it. This applies even to your star-performing strategies, because there’s always room for […]
Not every marketing plan is a good marketing plan. There are certain qualities it needs to meet to be able to do what it is supposed to do and be considered an effective plan that will convert customers and be successful. It is easy to tell a “potentially successful” marketing plan apart from a mediocre […]
When it comes to ecommerce, the only way for people to find out about your startup is through comprehensive marketing. Without a brick-and-mortar location, there is no foot traffic, no driving by and no signage. People have to be “driven” to your site intentionally — nobody’s going to just stumble in by using the internet. E-commerce […]
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