Steps to Creating a Killer Marketing Strategy
Not every marketing plan is a good marketing plan. There are certain qualities it needs to meet to be able to do what it is supposed to do and be considered an effective plan that will convert customers and be successful.
It is easy to tell a “potentially successful” marketing plan apart from a mediocre marketing plan. Generally, there is a framework that a killer marketing strategy would follow. This article will look a five qualities of such a plan. I’ll be using example of a fashion brand since it is easier to follow.
۱٫ Focus on the market.
Your target market should be narrowly defined. You can’t please everybody. Doing so will actually put more pressure on you and may result in losses. A fashion brand’s target market can be anyone, but it has to be narrowed. You have to first decide between genders (male or female) and then the age factor.
Everything else in your plan will be essentially based on your target audience. Other factors that need to be taken into consideration are your target audience’s likes and dislikes and purchasing power. The formula lies in choosing, dividing and then conquering.
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